Paying Attention to Chat#q=i Live Again

Chat is the time to come of marketing.

Final weekend in Austin, Texas, ManyChat held their second annual Conversations conference. Speakers included Neil Patel, Mari Smith, Randi Zuckerberg, Molly Mahoney, Ezra Firestone, Mackenzie Liberman, Kelly Mirabella, and more.

They dropped knowledge bombs over the iii-day issue (more of that to come later, I promise…)

But the affair that had us (as marketers) most excited was the features upgrades to the ManyChat platform.

When ManyChat CEO Mikael Yang announced the updates, we were screaming and auspicious like we were teenagers at a male child band concert (cue the confetti). 🎉 Forget Beatlemania, this was #ManyChatMania

Seriously, we were all one step abroad from throwing our knickers on stage at him. (You know y'all're a massive tech nerd when you get that excited about updates to a platform.)

Why Conversation Marketing is So Of import For Businesses

OK, let's break it downwards.

I'm going to hit you with some stats Mikael Yang peppered throughout his keynote.

In 2018, ManyChat chatbots were connected to 400,000 Facebook Business organisation pages, which grew to 800,000 in 2019 (that's 2x growth).

There were 150 one thousand thousand subscribers, which grew to a staggering 500 million in 2019. In that location are over 1 million ManyChat users from over 170 countries.

Permit that sink in…

Now, over 2.5 billion people use messaging apps worldwide with 87% of smartphone users using mobile messaging apps. With this electric current tendency, nosotros are expected to take 3 billion messaging app users by 2022. 😮

In 2020, for the showtime time in history, at that place will exist more mobile messaging app users than social network users.

This means that mobile messaging apps are bigger than social networks.

When 50% of users were surveyed independently for ManyChat, they answered that text was their preferred mobile communication method.

Just xx% of 18–29 yr-olds said they preferred vocalization calls, while 62% of 30–44 year olds said their preferred method was text (and 61% of 18–29 year-olds).

And then, what does this mean?

People looooooooove texting. 📲❤️

Put simply, the manner people connect with businesses Ever mirrors the way people connect with each other.

This ways chat IS the hereafter of marketing. And this ways that Messenger, Instagram and WhatsApp are going to be able to exchange and make use of data seamlessly.

In the side by side 5 years, conversation apps will become the primary channel for client communication.

But information technology's happening right now…

Neil Patel says that chat marketing is responsible for 28% of his sales.

Randi Zuckerberg had a slide during her Conversations 2019 keynote that read "Search is your engagement and chatbot is your mum." She put it like this: dad doesn't care about your feelings, whereas mum will brand sure you have everything you need.

What the ManyChat Updates Mean For Businesses

So, ManyChat'southward mission is to help businesses abound past edifice meaningful relationships with their customers.

At this yr's Conversations briefing, the company announced these updates to further that vision (these are ALL of the updates, so I've highlighted the non-techy ones that you need to know almost):

1. Active Campaign integration
2. All Posts Comments growth tool
3. Date and number formatting (for dd/mm/yyyy)
4. Transport flow from Live Chat (and automate responses too)
5. Google Sheets update row
6. PayPal integration
7. Current time (set your working hours)
8. Condition step improvements (case sensitivity)
9. Delete flows within catamenia in i step
10. Flow builder new design (unified started footstep, updated note design, and updated Messenger back up — coming in October)
11. Faster Flow architect
12. Easy sponsored messages
13. Message window filters (inside or outside the 24-hour window — coming tardily Sept/early on October)
14. Dependency check (to run into if your flows are using certain tags and custom fields & make clean them up)
15. Dashboard one.1 — language, gender, content overview graphs
16. Shopify abandoned cart (and Shopify integration concept)
17. 🎉NEW CHANNEL! SMS

SMS has been designed for flow builder, so you lot tin can restart Facebook'southward 24 hour window.

Price is 50 SMS for complimentary, and 0.03 cents per message thereafter. Bachelor in the US now, and other countries coming soon.

eighteen. 🎉 NEW Aqueduct! Email.

Yous tin use email right within ManyChat. Price is FREE with Pro accounts based on subscriber level. For example, 1000 subscribers gives you lot 1000 emails and and so on. Toll thereafter is 0.003 cents per electronic mail (three-hundredths of a cent per email.) E-mail notwithstanding accounts for 30% to forty% of open rates/ sales, and grows 15% year on yr.

This means that ManyChat'due south vision for creating connexion is happening in a single platform so it will be simpler, and with Facebook's new 24-hr dominion coming into effect in 2020 (pregnant yous can't interact with a user unless they accept interacted with your bot in the past 24 hours), both SMS and electronic mail will allow you to restart the 24-hour window right in ManyChat.

Heady, right?

What Y'all Need to Do Before 2020 to Futureproof Your Business organisation

Y'all need to get an understanding of chat marketing and what it means for your business, and what information technology will mean for your marketing strategy in 2020 and beyond.

Conversation marketing can aid your business in three ways: sales, marketing, and operations.

Your business volition benefit greatly from having a chat marketing strategy that includes messaging apps, SMS and e-mail integrations.

In fact, 99% of businesses aren't fifty-fifty considering chat marketing, and then y'all volition instantly be in the height one% of your industry.

Ready to find out more than about conversation marketing?

👉🏼 Click here to get the Essential Messenger Marketing Guide delivered to y'all via Facebook Messenger (what else?). 😉

Want to become started on a conversation marketing strategy for 2020?

👉🏼 HECK YEAH! #BotParty 🤖🎉 You'll get to work with me (an honour-winning chat marketing agency ﹘ yep, that's me beneath with the honour for ManyChat's Emerging Bureau 2019…)

…But at that place'due south aslightcatch

Isimply piece of work with a handful of clients, so driblet me a line via my Facebook Messenger bot and answer some simple questions about your business to see if nosotros're a good fit. Tin can't wait to hear from you!

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Source: https://www.linkedin.com/pulse/why-you-need-pay-attention-chat-marketing-2020-what-means-allan

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